Klitmøller Classic is a surf competition in Denmark. For this project a poster, postcard and business card were designed based on golden section grids as well as a square grid. A feeling of movement in an easy going environment for the surf competition was created while also giving a simplistic/minimal feel to represent the event’s location as Denmark. The goal for this project was for the tone to be friendly, captivating and easy to understand. Both grids were used to strategically achieve this and guide the eye with visual hierarchy.
Palm Springs City Guide
Palm Springs is a city guide designed to demonstrate advanced skills in InDesign such as hanging indent, paragraph and character styles as well as next and nested styles.
The information is arranged into an accessible format that enhances communication and a hierarchical system of the information is established throughout the publication. The design also celebrates the modernism that Palm Springs is known for.
Photography + Words by: Local Wanderer
BLVD is a contemporary magazine that celebrates architecture, design, culinary and lifestyle mainly in North America and Europe. Published bi-annually each volume offers carefully selected stories of unique happenings and experiences around the world as well as the inside pulse of design and architecture. This magazine is designed to inspire, offer valuable information and educate it’s readers. BLVD also highlights rising designers, artists and influencers to elevate and share their success. Basically, BLVD is designed to be your how to, where to and whats up guide to a life of curated design, architecture and experience around the world.
The name BLVD stands for boulevard. A boulevard is a large multi lane road often near beautiful landscape or scenery usually with wide bicycle and pedestrian area’s on the side. Because of its multi-lanes it offers a variety of different people going different places. It also carries an exciting feeling as it’s a place to be, meet people or enjoy the view, which is a metaphor for the magazines essence.
This project showcases branding, logo design, a front cover, table of contents, cover story, subscription card, a digital display add and two digital adaptations of the story.
Photography + Words by: Local Wanderer
The design for the Typography Specimen booklet Avenir Next, is light and contemporary. The booklet visually communicates the potential and essence of the typeface and that Avenir Next was co-designed by two typographers Kobayashi and Frutiger. The design targets communication designers as its key audience.
Silverstar is a mountain resort primarily known for being a ski mountain, offering plenty of snow activities as well as vacation packages and a snow academy. Silverstar was discovered in 1930 and founded in 1981 and its current market is active families in the Okanagan and winter vacation families from the lower mainland, Washington state, Australia, New Zealand and Europe who value adventure and nature.
Their current marketing strategy is offering both summer and winter activities on the mountain. With their new gondola expansion, they hope to grow their community and attract business all year long.
Silver Star’s opportunity to re-brand could strengthen their current market and be used to promote their new marketing strategy. With this re-brand, the audience could experience the resort in a way that is of higher value and friendly with a more global feel.
The distilled main message of the new brand is to communicate the value, natural beauty and sense of friendly community that Silverstar exudes all year long.
The choice of typefaces reflect the main message. Avenir Next communicates the value and natural beauty of Silverstar with it’s clean and simplistic form, while Oswald used as a secondary typeface communicates the friendly community with it’s playful form. The choice of colour communicates that Silverstar is a four season resort. Each shade of blue resembles the seasons hue. The design style for Silverstar is a mixture of simplistic/minimal and playful/geometric. The simplistic/minimal design is achieved with attention to white space and exudes a feeling of paradise. The playful/ geometric design is achieved with dynamic line movement and exudes a feeling of the friendly community as well as nods to the qualities of the logo. The logo resembles shapes of a star while illustrating a mountain made of various sizes which translates to the different ages and skill levels of the audience coming together. Use of photography emphasis nature, images are crisp and describe the season they are communicating. Winter/Spring photography is cool with tones of blue and white while Summer/Fall is warmer with hints of yellow and orange hues. Illustration is minimal with thin line weight to describe the intrinsic value of Silverstar while the emotion of the illustration is positive and friendly. In conclusion, the tone of voice is inclusive and to the point.
Once the re-brand is implemented I anticipate sales and visitor numbers to increase as well as attention in the media and positive audience engagment and feedback.
Ben Howard Record
Ben Howard is a contemporary singer and songwriter known for his acoustic folk sound and beachy vibe. His album I forget where we were describes optimism through break up and heart break.
For this project the album was redesigned to convey the feeling of his music. The front cover describes a blurred scene of driving away from “forgetting where we were”. Howard is known for not having any words on his front cover so that theme is carried through.
The typeface is modern and describes his youth while the colour choice aids with visually hierarchy. The visuals are calming while also nodding to the emptiness and optimism described in his music.